Egyptian PR, Church PR

Eamonn Clark

There is a well-known principle of studying history known as the “criterion of embarrassment.” We see it vindicated in our own day in America every time some self-righteous SJW campaigns to demolish a statue of a Confederate general or what have you, and they call it “progress.” The Romans called it “damnatio memoriae” – the destruction of a person’s memory. It often involved scraping out their names from stone epitaphs… not far off from the methods of the SJW’s. And we see similar things done throughout the world in every age in an attempt to cover up the bad things to make the culture look better than it really is.

The Egyptians did it too. Those of us engaged in apologetic work will sometimes hear the claim that there are “no records” of the Jews having been in Egypt or having left it, therefore, etc. (Never mind the fact that Egypt is like an iceberg – we’ve only discovered the tip.) There are at least two problems with this, corresponding to each part of the claim.

First off, what rich society wants to dedicate precious resources to memorialize their slaves? Even the amateur historian knows, for instance, that even though it appears that we have loads of knowledge about Heian Japan, this knowledge almost exclusively concerns the “1%” of the population – the imperial families, those closely related to them, their hobbies and personal endeavors, and a bit about the military class. We know next to nothing about the lives of the average farmer or merchant, despite knowing all about the aristocratic Fujiwara clan. And that’s how we should expect it.

In the second place, military defeats were embarrassing events for the pharaoh, signaling divine disapproval and encouraging enemy attacks. If I recall correctly, there is not a single known ancient Egyptian record of their nation suffering a military loss. So why should we expect a record of their abject humiliation by their slave-class? That would be extraordinary.

The Jews, on the other hand, are extraordinary indeed. They bucked this dominant trend of self-chronicling. Instead of highlighting their victories to the total eclipse of their failures, the most cursory glance at the Torah – let alone the Prophets – reveals a people obsessed with detailing their own corruption and failure, set in contradistinction to the fidelity and glory of their God.

This is remarkable. It is not how human beings operate. This is “Jewish PR.”

In “Church PR,” there are several things to keep in mind:

  1. The potential public scandal of a revelation
  2. The reputation of the individual perpetrator(s)
  3. The risk of a later revelation
  4. The good of the victim(s)

It seems that in general there has been extremely poor evaluation of the last two items over the past few decades. I should not have to defend that position these days.

Protecting the public good name of the Church is certainly laudable. And it is surely unwise to be too quick to publish names and unnecessarily destroy reputations and cause furor, especially over mere accusations or the mildest perceptions of impropriety. But we should have no “criterion of embarrassment” in Church PR.

Christ did not instruct the Apostles to cover up the actions of Judas, and the Jews were quick to recall how terrible many of their ancestors were. The animating principle there was not a thought about “what people will think,” but rather, “what God will do.” For the faithful have always known that His power is made perfect in weakness. (2 Cor. 12: 9) In a crisis, a little panic and ineptitude from leaders is understandable, but those who try to make the institutional Church look “stronger” than it really is may as well throw the sleeping Jesus off the boat like dead weight and try to save themselves from sinking in the storm. (Mt. 8: 23-27)

The right order of priorities in any kind of impropriety on the part of Church officials seems to be the reverse of what I have written above… The good of the victim must be the fundamental value, and this should only increase in importance given due consideration of the possibility of later revelation, a situation which almost invariably makes things worse. Then the good name of the perpetrator must be considered in accord with right reason. Finally, almost as an afterthought, one might see if there is a way to minimize the public nature of the affair for the good of the Church’s popular image, without affront to any other values. If that’s not possible, then it’s on God to make it work long-term, just like with ancient Israel.

We are only partially responsible for how people see the Church. God gives sufficient grace to everyone, after all. When we are put in a position where we have the immediate power and authority to help individuals who have been harmed by the institutional Church, then we are entirely responsible for attending to their legitimate grievances, whatever the broader consequences. Let the world know that Judas did something bad. Tell them that he was a bad priest. Better now than later, because in the meantime there will be a festering cover-up implicating more and more people, and crimes which could have been prevented by absence or deterrence will go unstopped.

That’s what happens when the Church uses Egyptian PR… the mighty are cast down from their thrones. (Lk. 1: 52)

 

Main image: “The Weighing of the Heart” from the Egyptian Book of the Dead (even the ancient Egyptians believed in final justice)

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